Wednesday, April 11, 2012

Preview of Upcoming Documentary About the Death and Rebirth of Polaroid Pictures

In February 2008, Polaroid announced that it was ceasing production of instant film. ‘TIME ZERO’ is a documentary that tells the story of the last year of Polaroid film in three acts. Act I introduces the magic of Polaroid through the perspective of Polaroid artists and former employees of the corporation. Act II begins with the discontinuation of instant film and covers the grass-roots movement to keep it alive. Act III centers on ‘The Impossible Project’ and follows their against-the-odds effort to reinvent instant film.

Andy Warhol with my favourite Polaroid Camera, the SX-70


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